The Team
ACE has assembled a multi-discipline team, providing strong experience in cognitive science, as well as sports and corporate management.
Advisory Board
Coach Hubie Brown
Hubert Jude "Hubie" Brown is a former basketball coach and television analyst. Brown is a two-time NBA Coach of the Year and a basketball Hall of Fame inductee.
Hubie Brown started his basketball career as a player at Niagara University.
Brown's coaching career began in 1959 at St. Mary's High School in Little Falls, New York. He spent nine years at the high school level before becoming an assistant coach for one season at the College of William and Mary in 1968. The following season, Brown joined Duke University as an assistant coach. Brown coached at Duke until 1972, when he joined the NBA as an assistant coach for the Milwaukee Bucks under Larry Costello.
After two seasons in the NBA, Brown was given his first professional-level head coaching opportunity - the head coach position with the Kentucky Colonels of the ABA. Brown led the Colonels to their only ABA Championship in 1975 before the ABA-NBA merger in 1976 when the Colonels franchise folded.
Brown then rejoined the NBA as head coach of the Atlanta Hawks, where he earned the Coach of the Year honors. After leading the Hawks to a Central Division Title in the 1979-80 season, Brown joined the New York Knicks in 1982. He stayed with the Knicks until 1986.
Hubie Brown then turned to the broadcasting booth, becoming the lead basketball analyst for CBS and later for TNT. Brown continued anchoring TNT's basketball coverage through the 2001-02 season.
But during the 2002-03 season, Brown became a head coach in the NBA again, this time with the Memphis Grizzlies. A couple of years later the team underwent a complete turnaround finishing 50-32 and making the playoffs for the first time in team history. Brown was again named the NBA's Coach of the Year.
The following year Brown signed with ABC as their top NBA analyst.
In 2005, he was enshrined in the Basketball Hall of Fame as a contributor.
Prof. Daniel Gopher – Research Supervisor
Professor of Cognitive Psychology and Human Factors Engineering at the Technion and one of the world's leading academic figures in the field of Cognitive Engineering and Cognitive Training. During a career spanning almost 40 years, Prof. Gopher has held a series of senior scientific and academic positions:
  • Senior scientist and acting head of the Research Unit in the Military Personnel Division (1966-1970),
  • Senior scientist and head of Human Factors of the Israeli Air Force (1970-1979). Postdoctoral appointment at the Institute of Aviation and the Department of Psychology at the University of Illinois.
  • Currently an Associate Editor of the European Journal of Cognitive Psychology.
  • Member of the Executive Council of the International Association for the Study of Attention and Performance. Served on the Editorial Board of Acta Psychologica, the International Journal of Human-Computer Interaction and the journal Psychology.
    • Executives
    Danny Dankner – CEO
    Danny is a long time entrepreneur, with vast experience in various managerial roles. In 1995 he was on the founding team of Kinetica Internetting Solutions (start up sold to Israel's largest ISP). He directed the Project Management activities at MobileSpear (a developer of a mobile services platform), leading projects in Singapore, Spain and Israel. Danny had a key role in the merger of G-sites and Box Interactive, leading to the creation of Scepia Internet Solutions - Israel’s largest solution provider. Danny holds an MBA in Marketing & IT and LL.B, both from Tel Aviv University and an Israeli Bar Diploma. He is a certified system analyst.
    Yaakov Greenshpan, Ph.D. – Co-founder and Research Director
    A prominent scientist in human factors and cognitive psychology, with over 10 years’ experience consulting to high-tech companies on human-computer interaction projects, specializing in safety, health care systems, PC based applications, web applications, PDA platforms, and multimedia. He set up and managed the Application Unit at the Research Center for Work Safety and Human Factors Engineering at the Technion. Yaakov holds a Ph.D. in Industrial Psychology and Human Factors Engineering, B.A. in Psychology and B.A. in Jewish Philosophy from Tel Aviv University.
    Gil Hupert-Graff, Ph.D. – Co-founder
    Human Factors expert from the Technion. Co-founder and manager of UI Human Factors Ltd. Israel's leading human factors consultancy firm. Gil's dissertation for his Ph.D. studies focused on training of domain experts in dynamic environments.
    Dror Livnat – President
    Dror is an experienced leader in the high tech industry. Started as an engineer and soon progressed to leadership and executive positions.
    Prior to joining ACE, Dror served ten years at Advanced Recognition Technologies, a world leader in speech and handwriting solutions for the cellular market.
    As Vice President for Research and Development, Dror was responsible for bringing world class products to the market. Dror was in charge of product definition, product development and quality, world wide operations, customer support, and leadership of the team. In his last year with the company Dror led the integration of ART with ScanSoft, the world largest speech recognition company, which acquired ART.
    Dror holds an MS in Computer Science and a BS in Industrial Engineering and Management, both Summa Cum Laude from Tel Aviv University.
    Gilad Shoham – Vice President of Basketball Operations
    Coach Gilad Shoham has 15 years of experience in basketball coaching. At the beginning of his career Coach Shoham advanced from training the High School level into coaching professional basketball in Europe. He has served as the Assistant Coach for the Under-21 Israeli National Team and is considered a pioneer in bringing digital scouting to European basketball.
    Gilad’s outstanding knowledge and experience both as a coach and in game analysis is a great asset to ACE. As the Vice President of Basketball Operations at ACE, Coach Shoham has been working with top players from the NCAA Division 1 powerhouses such as: Florida, Kentucky, Memphis, Kansas, Iowa, Georgia Tech, Florida State, Marquette and many more.
    Coach Shoham is currently dedicated to take the decision-making skills of basketball players to the next level, by utilizing the state-of-the-art technology designed by ACE.
    Cnaan Aviv – Director of Software Development
    Cnaan is an experienced software development expert. Following six years as a software development professional in the IDF, Cnaan worked for BRM and GammaSite as a team leader.
    Cnaan's fields of expertise include client-server architecture, Internet programming, security and OOD.
    Cnaan has an academic background in psychology and management and is an active member of the International Game Developers Association.
    Simmy Reguer – International Basketball Expert
    Simmy Reguer has a 30 years career as a professional basketball coach and player in the top Israeli leagues. With his roots in NYC, Simmy is considered a leading expert in Europe for the US basketball. As such, Simmy sent tens of European basketball players to play in NCAA institutions.
    Over more than twenty years, Simmy was a regular participant in the 5-Star Basketball camps in the US, and directed basketball camps in Israel.
    Simmy is a leading commentator for the Israeli television since 1989, and a columnist for the Israeli Internet Sports Channel.
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